Monday, 13 September 2010


"Any customer can have a car painted any colour that he wants so long as it is black.”    Henry Ford
At WEISSWERKSTATT Henry Ford’s iconic statement has been turned on its head. Direktorenhaus is a factory where anything can happen just so long as it’s WEISS.

The WEISSWERKSTATT isn’t producing cars, but experimental experiences. It is only possible to enter the WEISSWERKSTATT as a worker and all workers are expected take part in absolute playtime.
WEISS is the colour which contains the entire light spectrum; making WEISSWEKSTATT a production line that belies possibilities and undiscovered actualities.
Just like Henry Ford we’ve instituted the $5 a day policy. That’s just 3€ to start a job for life at the WEISSWERKSTATT.
Turn up for work on 30.09.2010 at 19.00, home time is 23.00.
We hope you’ll be very happy here.
Curated by Clemens Gammer and Clare Molloy.
COST: 3€ 

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